Patrick Studio Brand Identity |
The Patrick Studio is an adaptable state-of-the-art studio and theatre space within Birmingham Hippodrome Theatre. It’s a thriving hub used for research, rehearsing, creating new work, professional development, education and performance.
The studio needed a stand-alone identity, whilst feeling aligned to the core Hippodrome brand. The logo is constructed from the proportions of both the Hippodrome’s logo and the 9m x 9m performance area of the Patrick studio, acting as a frame to express the adaptability of the space.
Photography: Tom Bird | Jack Spicer Adams
The Patrick Studio is home to everything from Hip Hop Karaoke to corporate dinners, Bollywood to ballet. The P frame is used as a graphic element to hold an eclectic mix of imagery, displaying a vast array of performances and events held within its walls.